Celis acquired Huawei's "Ask the World" trademark and related patents by 2.5 billion yuan.

A few days ago, Celis issued an announcement that the holding subsidiary Celis Automobile intends to acquire 919 series of text and graphic trademarks, as well as 44 related design patents, that have been registered or applied for by Huawei and its affiliates, with a total purchase price of 2.5 billion yuan. In response, Huawei responded that "Huawei will transfer a series of trademarks such as Ask Jie to Celes, and will continue to support Celes in making and selling Good Ask Jie." Recently, Celes signed an agreement with Huawei to further deepen joint business cooperation. The two parties will give full play to the advantages of the joint business to build AITO into a world-class new luxury car leading brand. Under the premise that the original cooperation framework remains unchanged, Celex and Huawei give full play to their respective resources and endowment advantages, focus on the AITO brand under Celex, and jointly design and market to provide users with high-end intelligent electric vehicle products and smart mobility solutions, so as to build AITO into a world-class new luxury car leading brand. Both parties achieve commercial success together. This is also after the signing of the deepening joint business agreement between Celes and Huawei in February 2023, the relevant agreement was signed again, marking the determination of the two sides to firmly develop the joint business model and deepen the building of the AITO brand. In addition, the announcement issued by Celis on July 2 shows that Celis intends to acquire all the global categories of "Ask Jie" and other related trademark rights and application rights, and related design patents held by Huawei, with a total purchase price of 2.5 billion yuan. The transfer of goods and brand assets does not affect the existing cooperation business of the two parties, and further guarantees the long-term development of AITO, and also reflects the initial intention of the two parties to focus on the user as the center, and to do a good job in joint business and AITO products. In order to further deepen the comprehensive cooperation with Huawei, Celis is actively planning to participate in Yinwang (a new company established by Huawei Car BU) strategic investment and cooperation. Since the establishment of cross-border business cooperation between Celes and Huawei in 2021, the two sides have given full play to their respective advantages, opened a new cooperation model of the real economy and the digital economy and entered the market. The cross-border cooperation between the two sides has launched AITO M5, M7, M9 and other series of cooperative models, which have been widely concerned and highly recognized by the market. The sales volume of AITO series has ranked among the top luxury brands in the Chinese market. The latest data show that AITO's monthly delivery exceeded 40,000 in June, a record high. Among them, 17,241 AITO M9 were delivered in June, with a total of more than 100,000 units. AITO's new M7 delivered 18,493 units in June, and the cumulative sales in the first half of the year exceeded 110,000. It is reported that more new AITO products will also be launched within the year.