Social media giant Meta announced Wednesday that it will display listings from rival eBay on its Facebook Marketplace platform in response to an antitrust ruling by the European Union.
According to Meta's statement, the collaborative testing will start in Germany, France and the United States. Users can browse eBay listings directly on the Facebook Marketplace, but the final completion of the merchandise transaction still needs to be done through the eBay platform. The news sent eBay shares up more than 13% in intraday trading.
In November, the European Union issued an antitrust ruling against Meta for allegedly bundling its classifieds service with Facebook's platform while imposing unfair trading conditions on second-hand goods platform competitors. The ruling ordered Meta to stop the conduct and imposed a hefty fine of 798 million euros ($822 million).
However, Meta has made it clear that it does not recognize the EU ruling and has appealed to the EU Court of Justice. However, according to a European Commission spokesperson, Meta is obliged to comply with the decision within 90 days of the original ruling.
Meta's antitrust case is one of the last waves of actions against big tech companies under former EU Competition Commissioner Margrethe Vestager. Under her leadership, Brussels regulators have imposed billions of euros in fines on a number of tech giants, including a fine of more than 8 billion euros on Alphabet Inc's Google.
It is worth noting that in addition to the EU ruling, the UK Competition and Markets Authority (CMA) has also investigated whether Facebook Marketplace has competition issues. However, unlike the EU's tough attitude, the CMA chose to accept the concessions offered by Meta and ultimately did not further advance the investigation.