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Google executives ordered to catch up with ChatGPT: Make AI ubiquitous in products.

2024-12-31

Google senior management has announced a "red directive" that requires all of Google's major products, including those with more than 1 billion users, to integrate generative artificial intelligence technology in the coming months. Artificial intelligence was originally Google's advantage, but with the emergence of OpenAI's ChatGPT, it caused a lot of anxiety within Google. Now Google issued this directive is trying to catch up with ChatGPT, to transform the company and stay competitive, for example, Google announced in March that YouTube video platform creators will soon be able to use AI technology to virtual costume change. In the long run, it may not matter that OpenAI has stolen the limelight in recent months, because Google has a very deep accumulation in this area. The company has been using machine learning to drive its advertising business, while also incorporating AI into key consumer products like Gmail and Google Photos. But many also worry that generative AI has some risks, making Google reluctant to rush these technologies to market. For example, in the search market, chatbots seem to be able to provide an answer from a developer, which is inherently riskier than replying to a link to another website.

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Google executives ordered to catch up with ChatGPT: Make AI ubiquitous in products.

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